How to Build a $1,500+ "Freedom Offer" You Can Sell Without Running a Community, Doing Sales Calls, or Filling Your Calendar With Zooms
(And Deliver It 100% Async From Your Phone, a Recliner, or Wherever You Happen to Be)
Dear Friend & Subscriber,
If you have expertise people would pay for, but every business model you look at feels like signing up for a second full-time job... this letter is for you.
Online, Everyone's Got a Plan for Your Money
If you have expertise and a small audience, the internet is full of advice on how to cash in:
Sell a $49 course on Gumroad.
Charge $8 a month for your newsletter.
Send DMs, book sales calls, run a community.
They all "work." Here's what they actually look like once you're inside them.
The cheap product. At $49, you need over 100 sales a month to make $5,000. That takes a big audience. Which means posting all day.
The $8 subscription. Substack itself says around 5% of free readers upgrade. To make $5,000 a month, you'd need 625 paying subscribers. That's 12,500 free subscribers. Then you fight churn every month. People cancel. You replace them. Forever.
The high-ticket sales call. A sales call isn't 30 minutes. It's the DM back-and-forth to book it. The messy calendar. Reading a script. Performing enthusiasm on camera for a stranger. Then the knot in your stomach when they say, "I'll think about it."
The community. "Members help each other" sounds great on paper. In reality, it never stops. No week off. No season where it runs itself. You're the engine.
I've coached the "normal" way too. A client in Sydney wants 9 AM. A client in London wants lunchtime. I want to stop working at 11 AM.
That's not freedom. That's a new prison.
Every one of these models ends the same way: a second job you never signed up for.
Why I Can't Afford a Second Job
In 2014, my L5-S1 nerve got so pinched I couldn't walk.
On good days, I crawled to the bathroom. On bad days, I lay on the floor with painkillers and an empty water bottle. I was on the verge of ending up in a wheelchair.
Surgery helped. It didn't fix everything.
I still get electric shocks that run from my lower back down to my big toe. Some days it's a weird tingling. Some days it feels like someone's jabbing a live wire into my spine.
Sit at a desk for more than two hours, and the shocks get worse. My leg goes numb. The rest of my day is shot.
So I work from a recliner. Lying down. Or out walking, dictating into my phone.
I tried the conventional stuff anyway. I ran a community around 2018 and hated every second of it. I burned $7,319.21 on Facebook ads with nothing to show for it. I posted five YouTube videos a week and averaged seven views.
Three months in, I was lying in my recliner thinking: how the hell is this ever going to work?
When you only have two hours, you can't afford complexity. No calls clogging the calendar. No community to babysit. No hoping something sticks.
You have to build something simple that works.
Today, I make around $10k a month. My workday is usually done by 10:30 AM.
I generate most of my income out of my online courses, but that's because I already have over 10,000 subscribers.
But if I had to start from scratch I would start with something call the Freedom Offer.
What's a Freedom Offer?
It's an offer you can sell for $1,500 to $3,000 (sometimes up to $5,000) without a sales call.
It has two parts:
A short course (1–3 hours). You record it once. It teaches the theory, so you never have to repeat yourself.
Async support. Email, Telegram, voice notes. Your client gets stuck, they message you. You reply when it suits you, after coffee or on a walk.
The course saves your time. The support is what lets you charge $1,500 instead of $197.
No community to run. No weekly calls to attend. No pitching in the DMs.
Only 1-3% Of Your Email List Will Ever Buy
That's how this business works.
So do the math on 1,000 subscribers:
10 buyers at $17 = $170
10 buyers at $1,500 = $15,000
Same list. Same 10 buyers. A completely different business.
"Sure, Matt. But $1,500 is way harder to sell than $17."
Is it?
Think about what a buyer physically does. They get off the couch. Dig out their wallet. Type 16 digits into a checkout form.
That takes the exact same effort at $17 or $1,500. It burns the same calories.
Now flip it around.
To make $15,000 at $17, you need to convince 882 different people. At $1,500, you need 10.
Convincing 10 brains is radically easier than convincing 882.
The only real difference: a $1,500 offer has to solve a problem worth $1,500. That's a good thing. It forces you to get your offer right from day one.
But How Do You Sell a $1,500 Offer?
Ask around, and you'll hear two answers:
Get on sales calls. Book them. Show up on camera. Run the script. Chase every "I'll think about it."
Run a cohort. Live sessions on a fixed schedule. A group to manage. A new launch every few months.
Both work. Both are a whole other job.
That's why the Freedom Offer is sold differently: with emails.
Someone reads your email. Clicks. Buys. You've never spoken.
No call. No cohort. No Google Calendar.
The Freedom Content System
In 90 days, we do three things together:
Nail your Freedom Offer. Who you help, the painful problem you solve, and a one-sentence offer you can charge $1,500+ for.
Build a simple content system. One post a day that attracts the people who want that offer. Not tourists.
Sell it without calls. Automated emails and short newsletters that take 10 minutes to write.
Who This Is For
You have expertise: professional experience, specialized knowledge, something you figured out that others struggle with.
You can set aside 30–60 minutes a day.
You're willing to do the work, and to hear honest feedback when your offer is fuzzy.
Who This Is Not For
You want a community to run or a following to grow for its own sake.
You're looking for a push-button system with zero writing.
You want someone to tell you your first idea is perfect.
What You Get
Unlimited async support. Direct access to me on Telegram. Send your work, get tailored feedback within 24–48 working hours.
All my templates, prompts, and training. Including the offer, content, and email frameworks I use in my own business.
Calls if needed. When something is easier to sort out live, we jump on one.
How Much?
$3,000, split into 3 monthly payments of $1,000.
Sell your Freedom Offer twice at $1,500, and the program has paid for itself.
You'll have the system in place and will continue making money after it.
I work with you until you make $5,000
I'll keep working with you until your Freedom Offer brings in $5,000. However long that takes. The only condition: you keep doing the work. You keep publishing, sending your emails, and applying the feedback.
I only work with a handful of clients at a time. This offer might change or close at any moment.
Next Step
If this makes you nod, join below. Right after checkout, you'll get my Telegram details and we get to work.
Matt Giaro
PS: This isn't the only way to build a business online. It's the way that gets you free mornings, an empty calendar, and a business that runs from your phone. If that's the life you want, click the button above.