How Write Irreplaceable Emails That Makes You Stand Out In Flooded Inboxes
Discover how to make your newsletter stand out in crowded inboxes, get more people to actually read your emails, and turn their attention into sales.
All without becoming another annoying marketer who floods people's inboxes with emails nobody cares about.
Can you relate?
👉 You've been thinking about writing a newsletter but don't want to be another name that spams inboxes and that people ignore
👉 Maybe you've tried sending emails but they're low engagement and don't generate sales
👉 You have a newsletter, and sometimes wonder whether anybody actually cares about what you're writing.
👉 You're sending emails, but people rarely reply, click, or buy anything.
👉 You're tired of the same generic newsletter advice that everybody keeps repeating (and that ChatGPT can spit out in five seconds).
👉 You want people to look forward to your emails, enjoy reading them, and ultimately become customers because they appreciate what you have to say.
Email Newsletters Got Slaughtered by Their Own Hype
Writing emails daily sounded like crazy to me.
But the more I listened and learned from Ben Settle, the more it started to make sense to me.
Because email is the most profitable sales channel online.
Whenever I sent emails I made money, whenever I stopped sales went down to 0.
I'm not the only "smarty pant" who figured that out.
Tens of thousands of marketers have too.
And with the arrival of AI, writing and sending emails became easier than ever.
As a result, people have been bombarded with emails:
Maybe you've noticed it yourself...
You subscribe to a newsletter because something catches your attention.
The first email seems interesting.
Then you get another...
And another...
And another...
Eventually, you stop opening them.
I have plenty of newsletters in my inbox I never open, read, or click:
It's not necessarily because the writers are bad.
Many share genuinely useful information.
But after a while...
Their emails start looking like everybody else's
And that's where the problem begins.
Being Useful Is No Longer Enough to Make People Read Your Emails
How many newsletters have you subscribed to because they promised valuable tips?
And how many of them do you actually look forward to receiving?
Probably not that many.
Because there's a fundamental difference between an email that's useful and an email you genuinely enjoy reading.
Now throw ChatGPT into the mix.
Anyone can generate an informative email about almost anything.
Want 10 tips for growing your business?
Done.
Five ways to become more productive?
Done.
Seven mistakes to avoid when starting a newsletter?
Done.
And the worst part?
Many of these emails sound exactly the same.
Same structure.
Same advice.
Same boring conclusions.
Sure, the information might be useful.
But why should anyone pay attention to your version?
And more importantly, why should anyone keep reading your emails when they're already receiving 20 others on the same topic?
That's the question most newsletter writers aren't asking.
So what should you do now?
Maybe you think the solution is to send more emails...
But sending more emails people don't care about won't suddenly make them interesting.
Maybe you're spending hours tweaking subject lines...
That might help get someone to open an email.
But a clever subject line won't make the content worth reading.
Or perhaps you've started using AI to generate your newsletters...
Which makes writing easier.
But if you don't bring anything original to the table, you're simply producing more of what people already ignore.
What If You Could Make Your Emails Irreplaceable?
Imagine having a newsletter that people actually look forward to receiving.
Imagine being the person they recognize among the 20 other creators in their inbox.
And imagine being able to write emails that aren't just entertaining, but also help people understand why they should buy from you.
Wouldn't that change the way you approach email marketing?
I certainly think so.
How "Irreplaceable Emails" Can Become Your New Biggest Sales Asset
Think about it.
When someone subscribes to your newsletter, you're competing with dozens of other emails for their attention.
And your readers have a choice:
They can read your email.
They can read someone else's.
Or they can ignore both.
Now, imagine that you and 20 other creators are sharing the same advice about the same topic.
Why should anyone bother reading yours?
Especially when they could get the same information from ChatGPT in five seconds?
That's exactly why being irreplaceable matters.
When your emails contain your personal experiences, unexpected observations, stories, and opinions, you're giving readers something they can't easily get elsewhere.
And this creates a chain reaction:
First, you become recognizable.
People start remembering who you are because your emails have a distinct personality.
Second, you become memorable.
Instead of being another source of generic information, you become someone whose ideas stick in their heads.
Third, you build familiarity and trust.
The more people enjoy your emails, the more opportunities you have to demonstrate how you think, what you believe, and how you can help them.
And finally, you make selling easier.
Because when you introduce a paid offer that solves a problem your readers have, you're no longer just another stranger asking for their money.
They already know you.
They understand how you think.
And some of them may already want more of what you have to offer.
Of course, writing entertaining emails doesn't automatically generate sales.
You still need something people want to buy.
And you need to know how to connect what you're writing about to what you're selling.
But that's exactly why I believe learning how to write irreplaceable emails could be one of the most valuable skills you develop.
The goal is to become someone people WANT to hear from.
Because the easier it becomes to ignore everyone else, the more valuable that ability becomes.
Writing emails that only I could write
We live in a time where writing and sending emails is almost free.
ChatGPT can write you an email, and you could send it for free with Kit.
And when things get abundant, the only way to make what you create valuable is scarcity and uniqueness.
I'm not talking about countdown timers and deadlines.
I'm talking about adding scarcity and uniqueness to your words.
It's a newsletter that I call "irreplaceable."
It's about writing a newsletter only you can write.
Which means a newsletter that embodies your:
Stories
Experiences
Point of views
Simpler said than done.
So now the next big question is...
Emails that contain my stories.
My experiences.
My opinions.
And my sometimes weird observations about things most people never notice.
Because when somebody reads an email that could have been written by anybody, they have little reason to remember who sent it.
But when your writing has a recognizable personality, something interesting happens.
People start remembering you.
They become familiar with how you think.
And they have a reason to come back.
That's what I call an irreplaceable newsletter.
Now, I know what you might be thinking.
"That's all nice, Matt. But how the heck do I actually do that?"
Good question.
Because writing interesting emails consistently requires more than simply sitting at your keyboard and waiting for inspiration.
And contrary to what many writing gurus might have you believe, it doesn't require you to become some extraordinary storyteller either.
I've found that there are 5 ingredients that make emails much more interesting to read.
How Do You Write Emails That People Actually Open, Read, and Click?
1. A big idea worth subscribing to
Before someone can look forward to your emails, they need a reason to care about your newsletter in the first place.
A newsletter promising "marketing tips" doesn't give readers much to remember.
But one built around a specific idea, belief, or unique perspective?
That's more interesting.
The first step is to find the big idea that makes your newsletter recognizable.
2. Constant novelty
People are naturally curious about things they haven't encountered before.
Unfortunately, many newsletters keep recycling the same advice.
Eventually, readers get bored.
The solution is to keep bringing something fresh to the table.
Even when you're writing about something you've discussed a hundred times before.
And no, that doesn't mean you need to spend hours researching new topics.
3. A point of view
If you agree with everybody, you're going to sound like everybody.
And people don't necessarily subscribe to your emails because you know more than everyone else.
Sometimes they subscribe because they enjoy how you see things.
This is why having opinions matters.
You don't need to manufacture controversy.
But you do need to stop hiding your perspective.
4. The element of surprise
Predictable writing gets boring.
And once people know exactly what to expect from every email, they have less reason to pay attention.
But when you introduce an unexpected observation, comparison, or conclusion, you give readers a reason to keep reading.
It's about breaking predictable patterns.
5. Stories that actually go somewhere
Here's something I find fascinating about storytelling.
A lot of people think telling personal stories means talking endlessly about themselves.
And that's probably one of the fastest ways to bore readers.
The point of a good story is what the reader gets out of it.
A lesson.
A realization.
A different perspective.
Or an idea they can apply to their own lives.
And when you learn how to do this, even ordinary experiences can become interesting emails.
Combine these five ingredients, and you have the foundation of what I call an irreplaceable newsletter.
Let me show you what I mean...
Imagine you're writing an email about selling your products.
You could write something like this:
👉 EXAMPLE A: The Generic Email
Subject: How to make more sales from your newsletter
If you want to make more sales from your newsletter, you need to email your subscribers consistently.
Focus on delivering value, building trust, and including a clear call to action.
Remember, consistency is key to successful email marketing.
Nothing wrong with that advice.
But you've probably heard it a hundred times before.
And ChatGPT could have written it in three seconds.
Now compare it to this:
👉 EXAMPLE B: The Irreplaceable Email
Subject: "I'm a builder and teacher, not a marketer."
This morning, someone sent me an email with that exact sentence.
And it reminded me of my first years running an online business.
Because I struggled with the same thing.
I wanted to teach.
Share what I knew.
Help people.
But here's something I eventually realized:
Your subscribers can't buy something you never offer them.
You can spend years teaching people for free.
They might love your content.
They might even tell their friends about it.
But that doesn't necessarily mean they'll become customers.
And that's why I believe your emails should do two things:
Give people something worth reading.
And give the right people a reason to buy from you.
If that's what you want, here's an offer that might worth checking out...
A newsletter that's recognizable, interesting, and worth coming back to.
Of course, knowing these principles is one thing.
Actually applying them to your own emails is another.
And that's where I can help.
That's why I've created this new program called:
"The Big Newsletter Reset"
It's a combo of:
Full Online Course
Unlimited 30-day async coaching where I'll review all your emails personally to make sure you get it right and generate the maximum amount of engagement and sales
Here's some of what you'll learn in the program:
Part 1: The Online Course
How to write quality emails without sacrificing quality: a simple way I use to never run out of interesting things to say (so what you write always stays fresh and relevant)
Storytelling for dummies: How to write engaging personal stories even if you suck at telling stories
The big "vanity mistake" most gurus who teach storytelling do that makes people stop reading your email from the very first line you start telling your stories
Part 2: 30 Days of Unlimited Personal Email Coaching With ME (Not an AI-BOT!)
Knowing how to write engaging emails is one thing.
Actually doing it is another.
That's why I'm including 30 days of unlimited personal email coaching.
Here's how it works:
1. Write your email. Apply what you've learned inside the course to your next newsletter.
2. Send it to me. I'll personally review your email and tell you:
Is your opening interesting enough to keep people reading?
Does your story, opinion, or idea actually engage the reader?
How can you make your writing more memorable?
Does your sales pitch feel natural or forced?
What would I change to make the email more effective?
3. Improve and repeat. Apply my feedback, write your next email, and send it over for another review.
You can submit as many emails as you want throughout the 30 days.
The goal?
Help you develop your own recognizable writing style, write emails people enjoy reading, and turn more of that attention into sales.
And you'll have me personally looking over your shoulder as you put everything into practice.
Okay Dude, How Much?
This program normally comes at $1,397.
Because it's a combo of:
Online Course (value: $397)
Unlimited 30-day async coaching where I'll review all your emails personally to make sure you get it right (normally costs $1,000/mo)
And if all it did was helping you add 2-3 extra sales each month... It would already have paid for itself in the next 30 days.
But during this launch, you can get the full program for only one payment of $497.
(You save $900.00.)
You can even pay $249 twice so it's easier on your cashflow.